Chinese Speaking Brand Marketing Executive

International Food Importer seeks for:

Brand Marketing Executive
Location: Canary Wharf, hybrid
Salary: 27-33K basic

Duties & Responsibilities: -
 

• Execute 360 consumer-centric marketing campaigns across various platforms including print media, online media, PR and European consumer events; working closely internal and external stakeholders.
• Coordinate with external agencies regarding the execution of the deliverables for the assigned marketing campaigns, and other key initiatives, ensuring alignment with brand identity and messaging.
• Create, curate, and manage engaging and relevant assets and content for their channels from retail outlets POP to online display ads, ensuring consistency with brand identity and messaging.
• Develop, monitor and analyse performance metrics for responsible marketing campaigns and initiatives.
• Collaborate with internal teams and external partners to plan and execute events, promotions, and partnerships.
• Stay up-to-date with industry trends and marketing best practices, recommending innovative strategies to enhance all brand initiatives.
• Manage and maintain the company’s media list and database.
• Arrange product deliveries, logistics and tracking for campaigns and initiatives.
• Support desk, market information research, admin task and ad hoc projects.

II. JOB SPECIFICATION

Education & Experience: -
Bachelor’s degree in Marketing, Digital Marketing, or a related field.

Requirements & Skills: -

• A minimum of three years’ experience in marketing and project management.
• Proven experience in brand marketing, preferably in the FMCG industry.
• Excellent written, presentation and verbal communication skills.
• Proficiency in English is essential. Ability in Chinese, either Cantonese or Mandarin is an advantage.
• Creative mindset with the ability to generate engaging content ideas.
• Experience with multiple agencies and stakeholders management.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• A passion for food is essential.