SUMMARY OF JOB PURPOSE
We are on a mission to drive and expand their global business and become the most iconic premium lifestyle brand. As we are establishing a strong organization to expand our business in Europe, we require a Marketing Manager to proactively participate in this activity. This role is responsible for leading marketing activities and enhance their brand in Italy in close communication with relevant functions of their globally, as well as regional office in Amsterdam.
DUTIES AND RESPONSIBILITIES
Create and execute brand awareness, acquisition, and re engagement initiatives which drive the growth of their Italy offline & online business.
Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers
Develop a robust annual marketing strategy for their Italy, assessing overall product marketing plans and aligning priorities against the overall business calendar and goals.
Create and maintain an action-oriented, easy to understand, monthly marketing performance report for offline & online.
Develop impactful 360-degree marketing plan across traditional and digital platform. Analyse and drive media performance across all mediums.
Manage media & digital agency relationship to drive KPIs and optimise media spend and performance.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Manage customer database including ongoing maintenance and regular database updates for better customer insight.
Conceptualise, manage and execute press & customer events in cooperation with store network & key organisational functions to create brand awareness and maximise commercial success.
Conceptualise and execute seasonal GTM in alignment with their standards and relevant team members.
Collaborate cross-functionally with critical stakeholders including Commercial Manager, Product & Merchandising Manager, General manager, Visual Merchandising and Finance.
Lead marketing initiatives to generate online & offline store/ traffic and to advertise their Gallery
YOUR EXPERIENCE
Relevant professional marketing experience
Experience in fashion or luxury apparel industry
Ability to multi-tasks projects, anticipate issues and provide creative solutions.
Fluent in Italian and English
Proven strategic, operational and leadership abilities with demonstrated significant impact to the business results.
We regret to inform applicants that only shortlisted candidates will be notified. Thank you for your understanding.
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